JUARA is inspired by Indonesia’s Jamu herbal tradition and its holistic principles of prevention, balance and self-care. Dating back over 1000 years, Jamu uses medicinal plants to treat skin and health issues. Today, even with the prevalence of Western medicine, Jamu is still recognized as a medicinal practice, regulated by the Indonesian government with its own set of rules and standards regulated by the Indonesian government.
As a holistic therapy and unlike conventional Western medicine, Jamu attempts to strengthen the body’s immune system to maintain health and to prevent and counter disease, which requires Jamu to be in harmony with the body’s own functions and the environment. Self-care is central in this integrative philosophy, as Jamu works gradually and has to be consumed regularly as part of an overall mindful way of life that includes massage, meditation and prayer.